Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) by Geoffrey A. Moore

Book Title: Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

Publisher: HarperBusiness

Author: Geoffrey A. Moore

* You need to enable Javascript in order to proceed through the registration flow.

Geoffrey A. Moore with Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)

  • Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)
  • Getting to Plan B: Breaking Through to a Better Business Model
  • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
  • The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
  • Zone to Win: Organizing to Compete in an Age of Disruption
  • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers
  • The Four Steps to the Epiphany
  • Hooked: How to Build Habit-Forming Products
  • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets